# Business Model

One of the biggest challenges for most blockchain projects besides building a strong community is attracting money outside of the ecosystem. Without generating external revenue, the project and its token value will in most cases diminish with its price falling to zero, especially in the event on unsuccessfully attracting new holders.

Combining Web 2 and Web 3 solves the problem. By generating revenue from Web 2 whilst combining this with Web 3 assets solves the problem.&#x20;

Although many struggle to do this, Sociallocket are solving a real world use-case whilst utilising the power of the blockchain to make this possible.&#x20;

How some may ask? By applying technology to a real world problem and solving painful points. Through our well thought out business model, Sociallocket can generate economic revenue via multiple streams with three being a main source. They are as followed:

1. Paid Advertisement & Listings
2. In-App Premium Sales
   * Featured Listings
   * Boosted Listings&#x20;
3. Transaction Fees
4. Consulting & Training

Our platform allows is designed as a SaaS product which allows user (Real Estate Developers, Agencies, Agents and Independent Sellers) to subscribe to flexible subscriptions allowing them to market and build a relationship with their clients.

**Paid Advertisement & Listings**

Users and Partners of the platform are able to list there physical assets as part of marketing this to a global community. In the event of wanting to reach a wider audience, they are able to advertise their assets both on our app and social platforms. Initially, this generates revenue in two forms. One is to allow users to subscribe to our subscription using traditionally currencies and the other using the $SLT token. &#x20;

**In-App Premium Sales**

Initially this consists of allowing users and partners to boost their listings for set periods making it more visible to the audience they are targeting. In conjunction with this, users and partners are also able to create featured listings where their listings will be placed on high visible places within the app. Users and partners are only be too do this using the $SLT token.&#x20;

**Consulting & Training**

With Sociallocket actively changing the way we interact with physical assets, starting with Real Estate, we are aware that education plays a crucial role in adoption. Whilst we provide free consulting & training backed by life time support, this is limited. Once the credits for consulting & training has been used up, users and partners can purchase additional consulting & training. This generates additional revenue as they are able to pay for this in two forms. Yes, traditional currencies and the $SLT token.

After carrying out our analysis on the market and identifying ranges at which our competitors charge their existing customers, we have strategically designed the platform in a way that allows us to always remain competitive.&#x20;

This means our initial subscription models beats our competitors by far. How far? Well, we are between **35-50% cheaper than our competitors**.&#x20;

That not all. We offer much more value and pledge to support our users and partners by offering them first class customer service. Lets not forget, "**The Customer Is Always Right**"!
